Three-dimensional mark

It can be mentioned that the brand is an important and fundamental part of any business that operates in a market economy. And there have been many of them recognized throughout the years.
If you have had the opportunity to handle certain bottles or boxes, you will surely have noticed that they contain certain dimensions, this is the case that refers to the three-dimensional brand, but what is meant by three-dimensional brand? Many more and some examples are mentioned below.

Three-Dimensional Branding What does it refer to?

Let’s start by mentioning that a trademark is nothing more than a sign that distinguishes a product and differentiates it from others. It can be said that it is a characteristic element that distinguishes an element so that it can be easily identified by the human being’s senses.
A three-dimensional trademark refers specifically to the shape of a certain element, i.e. products or their packaging, wrappings or even their containers, as long as they refer to a type of product.
They refer specifically to those bodies that among their characteristics are distinguished by having 3 dimensions. A very clear example of this type of product refers to bottles, the shape of the product or its packaging.
In short, in order to recognize a three-dimensional trademark, it is necessary to understand that it is a mixture of signs which have a three-dimensional aspect and which indicates or identifies a product as well as a particular service, with the firm purpose of attracting a clientele.

Differences between three-dimensional marks and three-dimensional shapes

With the mere intention that you can understand the difference between both concepts, it is important to mention that the three-dimensional mark is composed of three-dimensional shapes with the purpose of identifying a certain product or service.
Not all signs that are part of the three-dimensional shape are protected or recognized as a three-dimensional mark, since there are specific regulations for each case which identify it as a trademark.
Regarding the three-dimensional shape, it can be said that it is relevant to identify it, since they are susceptible to be protected as a trademark and that fact lies in the fact of protecting the fundamental rights of freedom of enterprise as well as the consumer’s right.

Three-dimensional marks examples

There are several examples to which reference can be made, making a little history it can be said that in the beginning the most recognized brands were those of the nineteenth century which stood out for being nominative and mixed brands, that is, they stood out for having figures and words, although intrinsically it can be said that they contained three-dimensional shapes.
There are some examples of traditional trademarks that are worth mentioning, basically because of the years they have been in the market, apart from other distinctive elements that make them unique, let’s see what they are:

• Coca Cola bottle: this is one of the first three-dimensional protected trademarks. Its visible aspect consists of a contoured bottle that, as it moves towards the base, thickens, narrows a little and widens again at the base. Quite a sensation, it can be said that it is a unique model and that is why it is considered a three-dimensional brand.
• Old Parr Whisky Bottle: this is another emblematic bottle of the three-dimensional brand, with years in the market. It is important to note the atypical of the bottle, its shape and style, it has an aspect that is not seen in other types of bottles and is a corrugated that has its surface. All these elements make it extremely particular and also distinctive, which no one has been able to imitate so far.
• Toblerone brand chocolate: a traditional brand, since it has been in the market for many years and which has managed to distinguish itself by the peculiarity of its packaging or box, which has a triangular shape, and which surpasses any of the forms of presentation that a chocolate can have.
• Mercedes Benz car brand: you can see in the cars of the famous brand its emblem which does not contain the shape of a product as such, nor its packaging. But it is undoubtedly a representative element of quality and prestige.

In conclusion, it can be pointed out that the three-dimensional brand is one that is characterized by having a three-dimensional shape which is responsible for publicizing a particular product or service in a specific market.
There are several products that are observed in the market, containers, packaging, etc., each of them will refer to a particular product and brand.